‘Lost at Sea’ is a campaign for M-Files document management software. (Shown here animated on the Nasdaq building in Times Square). In today’s deluge of data, it’s easy to lose your bearings. We filled the Nasdaq with water (digitally) and let it slosh to the top. Bubbles frantically get lost among the windows, but one dot finds exactly what’s it’s looking for.
Concept + Copy: Peter Hofstad
Animation/Design: Rob Reeger
CD: Mark Blackman
Real stories have an authenticity that can’t be invented. Still, there’s a skill in easing ear-catching quotes out of your subjects and shaping a narrative in a smart way.
We get up close and personal with the master of the modern portrait.
In 2020, Sundance had to rethink everything and pivot its prestigious film festival into a completely digital space.
The power to film anywhere is about to unleash an evolutionary leap in storytelling.
Content created for various social media platforms.
Created to show how Dell laptops allow you to work wherever you want. Concept, on set creative direction and sound design.
Concept, script and direction for hands-free poker social media spot to promote the Latitude laptop.
Three short spots created to promote lower CO2 emissions, reduced water usage, and tree-based bioplastics used in the production of new Latitude laptops.
“Keep your meeting moving”
Concept and copy by Peter Hofstad (me) and Nathaniel Hardy (Art Director). Directed by Hannah Varnell. Produced by Mase Kerwick.
To do some more real-world testing, we took the Dell Rugged laptop and tablet to a local mechanic and put it through the paces. It didn't only survive, it thrived. Rugged is built to handle a hard day's work.
We took Rugged to a real auto shop to see how it held up to a hard day's work. Not only did it survive; it thrived.
Winner of a silver 2016 Austin Advertising Federation award for :60 spot
Alienware is a 20 year old gaming company, owned by Dell, that stands at the vanguard of the industry. However, competitors were starting to mimic their trademark look and tone. We elevated the style and attitude of Alienware, while championing an inclusive, inspirational manifesto.
Video and print executions for various Dell monitors and laptops. I was responsible for concepts, scripts, and on-site/VO direction.
Concept, copywriting, casting and on-set direction for print, radio and cable TV spot.
Short video sketches created with friends.
Thirty second short about the perils of being too small in a big world.
Time travel in Trump's America.
Faux sitcom credits created to spread holiday cheer.
‘Interview with Abe’ for Nashville Public Radio:
https://soundcloud.com/lunchwithgreg/how-lincoln-changed-my-life
Dell Intern Recruitment:
“Not every idea is a winner”
IF IF IF Magazine/ Weaving lathe-cut 45 record:
"Play as slowly/loudly as possible"
Now in the Austin Public Library’s permanent Zine collection
Plant Appreciation Society:
Design and copy used to screen print shirts/posters for the Austin Plant Appreciation Society
Article for Austin Monthly:
General Patton
WH Bumper sticker:
If you can eat here, you can eat anywhere.
